My greatest goal is to grow our presence and stature among cotton producers and related agribusiness personnel in Alabama and the Southeast, that we might be the premier resource for all things cotton. Related to that are efforts to support the development of new Regional Extension Agents that focus on Agronomic Crops and other specialists that work in cotton. I organize and publish a regular (at least monthly) newsletter Alabama Cotton Shorts with contributions from other scientists in the College. Likewise, I am a regular contributor to the Alabama Row Crops Report newsletter and Podcast. I participate regularly in grower meetings and those with related technical activities as well as field visits and distance diagnosis and consults.